Finding it hard to keep up with the latest trends?
Don’t worry, we’ve got you covered.
Today’s world is constantly buzzing with information, and it’s more important than ever to keep your finger on the pulse of what’s trending.
Whether you’re a marketer looking for website clicks, or you’re a content creator wanting to go viral, here are some of the ways to find topics that are trending in the digital world.
Social Media Platforms
When it comes to finding the latest trends, social media platforms should be your go-to source.
Platforms like Twitter, Facebook, Instagram, and TikTok are where people socialize and talk over the latest happenings.
Related: Social Media Marketing Success with Instagram Threads: The Next Big Thing
Monitoring Hashtags and Trending Sections
Hashtags have evolved from being mere mathematical symbols to powerful tools that help you tap into ongoing discussions.
You need to keep a close eye on trending hashtags.
Platforms like Twitter and Instagram often feature sections dedicated to trending topics.
Such sections give you a quick snapshot of what’s capturing the digital community’s attention these days, making it a great starting point for your trend-hunting journey.
Following Influencers and Content Creators
Influencers and content creators are the trendsetters in the digital realm.
Related: How to Maximize Your Business Conversions with Nanoinfluencer Marketing
By following them, you can get early insights into what’s taking off. Influencers often engage with new and emerging trends before they go mainstream. Their content offers you a sneak peek into what’s about to go viral.
Keep an eye on their posts, stories, and videos – they’re like your personal trend forecasters.
On the News Front
Subscribing to News Websites and Apps
In order to get real-time updates on local and global events and stories, news websites and apps can be you best friends.
Subscribe to a well reputed source to stay informed about world’s happenings, which can be potential trending topics.
Analyzing the Most-Read and Shared Articles
News websites often display insights into what articles are receiving the most clicks and shares.
These metrics indicate what stories are resonating with the audience on a larger scale. Pay attention to these articles that are gaining traction- these topics have the potential to become trending.
Google Trends
Google Trends is a potent tool that offers insights into the ebb and flow of human curiosity and interest.
Often hailed as a digital crystal ball, Google Trends allows you to peer into the collective mind of the online world.
What is Google Trends
Imagine having a tool that could measure the popularity of search queries across time and geography.
That’s Google Trends for you.
Google Trends analyzes search keywords and provides a graph that visualizes when and where these terms peaked. It analyzes the search volume of specific keywords which can give you an edge in predicting emerging trends and understanding the seasonal rhythms of certain topics.
Now, let’s dive into the world of keyword research:
Identifying Rising Search Queries
Google Trends doesn’t merely display historical data; it illuminates the path to the future.
Observe the “rising” search queries section- you can spot keywords that are getting a surge in popularity. These queries often indicate nascent trends that are on the cusp of becoming full-blown phenomena.
Capitalizing on these keywords can position you ahead of the curve.
Exploring Related Topics and Queries
Online searches are interrelated. Google Trends allows you to explore topics and queries related to your chosen keyword.
This feature enables you to uncover a network of related interests, which can help you identify tangential trends or niche areas that also require exploration.
While Google Trends is a great platform to search keywords, there are many paid tools available such as Ahrefs, Ubersuggest, Semrush, etc. that offer more advanced features. These website also offer some free tools that you can use a limited number of times.
So if your budget allows you, you must check out these paid tools as well.
Content Aggregator Websites
Content aggregator platforms offer a window into the collective interests of online communities and industries, enabling you to stay ahead of the curve.
Exploring Reddit and Its Subreddits
Reddit, often hailed as the front page of the internet, is a hub of diverse communities that discuss and dissect almost every topic under the sun.
You need to dive into subreddits aligned with your interests or industry to find niche-specific trends. The discussions within these subreddits will provide you an organic and unfiltered glimpse into what’s buzzing within that particular niche.
Pay attention to upvoted content – these are the gems that have captured the community’s interest, hinting at potential topics that are trending.
Utilizing Platforms like BuzzSumo and Feedly
BuzzSumo and Feedly are great tools to help you chart the ever-changing landscape of content.
BuzzSumo analyzes content popularity across various social media platforms, spotlighting articles, infographics, and videos that are gaining traction.
Feedly, on the other hand, acts as your personalized content curator. It allows you to subscribe to blogs, websites, and industry publications. It gathers the latest content and grants you a panoramic view of what’s trending in different industries.
These platforms not only highlight latest trends but also guide your content creation strategy by:
- Identifying Popular Content in Various Industries: BuzzSumo’s prowess lies in its ability to uncover viral content across different industries. By examining the most-shared content, you can decipher the patterns and elements that resonate with audiences. This insight is invaluable when crafting content that aligns with prevailing trends.
- Staying Informed and Inspired with Feedly: Feedly keeps you well-fed with a steady stream of content from sources you trust. Whether you’re a marketer, a writer, or an industry enthusiast, Feedly ensures you’re consistently updated with the latest happenings in your chosen domain.
Conclusion
If you want your content to stand out and grab public attention, you have to arm yourself with the latest trends. Platforms like social media, Google Trends, and discussion websites like Reddit can be your ticket to virality. These platforms offer you real glimpse of what’s hot. So next time you look for topics that are trending, remember to utilize these platforms.
Happy trendspotting!
